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Beast GK is the leading goalkeeper glove brand in Albania, and I am responsible for developing its official website and managing its digital marketing strategy.

Edmir Sali

WordPress Development, Ad Campaign, Digital Marketing Strategy, Content Creation

 2022

Tirana, Albania

Project description.

I work as the Webmaster, Social Media Manager, and Ads Manager for BeastGK, the number one goalkeeper gloves brand in Albania, controlling about 90% of the market share. My responsibilities include developing and maintaining the official website, managing all social media platforms, creating engaging content, and running paid ad campaigns on Meta platforms. Currently, we are expanding advertising efforts to Kosovo and North Macedonia with spectacular results, significantly increasing brand awareness and sales in these new markets.

As part of the digital marketing strategy for BeastGK, I launched a Meta ads campaign focused on direct messaging — a format that aligns perfectly with the behavior and preferences of our target audience.

What’s most valuable is that over 99% of incoming messages lead to conversions. Each sale is followed up with a branded confirmation letter and a unique QR code, giving customers an experience similar to buying from a modern e-commerce store.

This strategy has proven highly effective in building trust and driving sales while maintaining low acquisition costs.

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